Our client is a well-funded media agency startup in Limassol, specializing in Google ads and Meta Ads. Lead by a dynamic and innovative management team, dedicated to delivering exceptional media solutions for their clients, they are looking for a talented and experienced PPC Media Manager (Hands-On) to oversee the planning, execution, and optimization of media campaigns. The ideal candidate will have a strong background in media strategy, a deep understanding of various media channels. This role requires a proactive leader who can ensure the successful delivery of media projects, potentially leading a team down the road.
Responsibilities:
PPC Campaign Management:
- Lead the development, implementation, and optimization of PPC campaigns with a strong focus on the iGaming sector.
- Conduct in-depth keyword research, bid management, and audience targeting to maximize campaign performance and ROI.
Google Ads Proficiency:
- Utilize Google Ads to create high-performing campaigns, including search, display, and video advertising.
- Manage and optimize ad spend to achieve the best possible results within budget constraints.
Expertise in Octopus Browser & Related Tools:
- Use Octopus Browser for advanced campaign management, including data scraping and market analysis.
- Apply insights gained from Octopus Browser to refine targeting, improve ad relevance, and enhance overall campaign precision.
Strategic Campaign Development:
- Develop tailored PPC strategies that align with business objectives, focusing on driving high-quality traffic.
- Work closely with the marketing and sales teams to ensure PPC campaigns support broader company goals.
Data-Driven Optimization:
- Regularly analyze campaign performance using analytics tools to identify areas for improvement.
- Implement A/B testing and other optimization techniques to continually improve click-through rates, conversions, and other key metrics.
Proven Impact:
- Demonstrate a track record of improving visibility, conversions, and ROI for iGaming brands.
- Contribute to the business growth by delivering campaigns that exceed performance expectations.
Results-Oriented Focus:
- Set and exceed KPIs for campaign performance, driving measurable business outcomes.
- Provide regular reports on campaign performance and insights for future strategy.
Requirements:
- Minimum of 2 years of experience in PPC campaign management, specifically within the iGaming sector.
- Proficiency in Google Ads: Strong skills in keyword research, bid management, and audience targeting.
- Expert user of Octopus Browser and related tools for advanced campaign management and market analysis.
- Demonstrated ability to develop strategic campaigns that align with business goals and drive significant results.
- Data-driven approach to campaign optimization with a focus on achieving and exceeding KPIs.
- Proven success in improving visibility, conversions, and ROI for iGaming brands.
- EU-citizenship
- Located in Cyprus
Working hours:
- The working hours are 9am – 6pm. Initially it will be 100% from the office, down the line may be open to hybrid of one or two days a week from home.
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of PPC Media Manager (Hands-On) with reference number 2679.
Or you can apply directly through your candidate login by hitting the APPLY button.
