Our client, an Online Casino Company in Limassol, is looking for a highly motivated and experienced CRM Manager to join their online casino team. The ideal candidate will have a deep understanding of customer relationship management strategies and techniques, with a strong background in the online casino industry. The Head CRM will play a pivotal role in developing and implementing effective customer retention and engagement initiatives to drive player satisfaction, loyalty, and revenue growth. This is a consultancy position.
Responsibilities:
- Managing a team of 2-3 people
- Recruit, train, and mentor a team of CRM specialists
- Provide guidance and support to help team members achieve their goals and grow professionally. Conduct regular performance evaluations and provide feedback to team members
- Develop, implement, and optimize CRM strategies to enhance player retention and engagement across all stages of the player lifecycle. - Design and execute personalized and targeted communication campaigns via email, SMS, push notifications, and other channels to deliver relevant offers, promotions, and updates. - Collaborate with the team to create compelling content and promotions that resonate with the player base.
- Analyze player behavior and preferences to segment the player database and tailor campaigns accordingly.
- Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and player engagement
- Utilize data-driven insights to continuously refine and improve CRM strategies and tactics
- Identify opportunities to enhance player experiences and loyalty through gamification, rewards programs, and VIP initiatives
- Work closely with the analytics team to generate reports and dashboards that showcase the impact of CRM efforts on player engagement and revenue
- Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and player engagement
- Collaborate with cross-functional teams, including customer support and marketing, to ensure seamless execution of CRM initiatives
- Implement A/B testing and other experimentation methodologies to optimize campaign effectiveness. - Manage and maintain the CRM platform, ensuring accurate player data, segmentation, and campaign automation
Qualifications:
- Previous experience as a CRM manager in an online casino is a must
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 4-5 years of experience in CRM or database marketing, preferably in the online gaming or e-commerce industry
- Proven experience managing a team and leading successful CRM initiatives
- Proficiency in CRM software and analytics tools, such as Salesforce, HubSpot, or Adobe Analytics
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Knowledge of regulatory requirements related to data privacy and marketing communications
- Passion for the gaming industry and a deep understanding of player behavior and preference
Working hours:
- The working hours are a standard 8 hour workday, hours may be flexible based on team's time zones (most of the people are in GMT+8 and the management is in the Cyprus timezone)
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of CRM Manager (Remote) with reference number 2355.
Or you can apply directly through your candidate login by hitting the APPLY button.
