Our client, a leading pharmaceutical company in Cyprus engaged in the exclusive distribution and sales of branded pharmaceuticals, medical equipment, medical devices, diagnostics equipment and infant nutrition are looking for a Brand Manager to join their team based in Limassol.
Responsibilities:
- Readings and research: Stay up-to-date and aware of any new study regarding the products to be promoted.
- Developing and overseeing the marketing strategy for new products & new launches in countries where the products are available.
- Establish brand plans and ensure implementation of the commercial brand strategy and tactical brand activities.
- Measure and report the performance of marketing campaigns and assess return on investment (ROI) & Key Performance Indicators (KPI).
- Competitive Intelligence: Understand the market and keep an eye on competitors- IMS Market analysis & insights.
- Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development.
- Ensure and oversee a proper collaboration with the Graphic designer to produce marketing materials (promotional, brochures, posters, roll ups, gadgets…) and updating the inventory.
- Review boxes for printing (all countries – full packs & samples).
- Manage the social media platforms and ensure the proper and timely preparation of related materials according to a set plan and for the different countries.
- Forecast LRP & set the FCST update & track the budget.
- Ensures the preparation and the readiness of marketing messages on a quarterly basis and provide necessary training, clear communication and proper implementation by the sales teams in all countries.
- Ensures the implementation of the marketing plans and initiatives as per the set plan and the collaboration of sales teams.
- Plan complete launch plan of newly introduced products (all countries).
- Perform cycle meetings and training for sales team in coordination with the Field Force Manager.
- Preparation and execution of a brand and business plan, marketing campaigns for each product with positioning.
- Regularly interacts with key experts, other clinicians & stakeholders (pharmacies) during the regular field visits – gain insights, assess the market, assess the messages, coach the team on proper delivery of marketing messages.
Requirements:
- University degree in a related field.
- Previous experience in marketing in a pharmaceutical company.
- Good command of English and/ or French & Arabic.
- Computer literacy.
- Excellent presentation skills.
- Well-developed interpersonal and creative problem-solving skills.
- Multi-tasking and time management skills.
- Strong negotiation and communication skills.
- Strong analytical skills.
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Brand Manager with reference number 3004.
Or you can apply directly through your candidate login by hitting the APPLY button.
