Our client is a leading international CySec Licensed Forex Trading Company with offices in a number of locations worldwide. For their office in Limassol, they are looking to hire a Performance Marketing Manager to spearhead the performance marketing strategies and take the digital presence to the next level. The specialist candidate must have the skills, knowledge, and experience to drive our digital goals forward, optimize our campaigns to achieve KPI’s and maximize our ROI.
Responsibilities:
- Develop, implement and manage performance marketing campaigns including SEM, SEO, paid social media campaigns, content marketing, and other digital marketing strategies
- Manage budget to ensure campaigns are cost-effective
- Collaborate with other departments to ensure campaigns are meeting objectives
- Monitor industry trends and best practices in performance marketing
- Analyze and report on performance of campaigns and make recommendations for improvement
- Monitor competition and adjust campaigns accordingly
- Conduct research and provide insights to inform campaign strategies
- Develop performance marketing strategies and tactics to meet objectives
- Knowledge of digital marketing trends and techniques to drive traffic and leads
- Ability to utilize A/B and multivariate testing to optimize campaigns
- Ability to develop and execute digital marketing strategies with an understanding of user journey
- Ability to monitor and track key performance indicators (KPIs) to maximize ROI
- Brainstorm new and creative growth strategies
- Collaborate with teams to create landing pages and optimize the user experience
- Assist in the preparation and manage monthly budgets
- Work alongside the marketing team to create, implement and optimize advertising campaigns
- Report Key Performance Indicators and provide direction to optimize and scale marketing funnels
Requirements:
- 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce
- 3+ years experience in Digital Advertising
- Proven ability to demonstrate experience in designing and implementing successful performance marketing campaigns (funnels and journeys)
- Proficiency in creating targeted audiences
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience in utilizing analytics tools to analyse online marketing campaigns in order to improve ROI
- Strong understanding of how all current performance marketing channel’s function
- Excellent team management and communication skills written and verbal
- Previous experience in the Forex industry or Affiliate Marketing industry
- Highly proficient in real-time marketing automation platforms
- Excellent written and communication skills
- Team Player with strong work ethic
- Ability to work under pressure
- Fluent in English (other additional languages will be considered advantageous)
Working hours:
- The working hours are 08:00 – 17:00 Monday to Friday
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Performance Marketing Manager with reference number 1221.
Or you can apply directly through your candidate login by hitting the APPLY button.
