Our client is a Forex Broker based in Limassol and regulated by the FCA and they are currently looking to recruit a high-caliber individual for the position of Digital Marketing Specialist or Digital Marketing Manager to join the Marketing Department
Main duties and responsibilities of the role:
Use data to guide decisions on optimising paid efforts and identify technologies and processes for improvement
Monitor the client acquisition journey from first to last click utilising relevant systems to identify user behaviour, and suggest ways to improve conversion
Suggest and execute strategies to reduce overall CPAs and to maximise the visibility of our brand through paid efforts
The employee should have a good understanding of best practices in tracking conventions, heat map tools, utilisation of visitor cookies and other ways to assess the footprint of our users.
Execute a continuous A/B testing strategy of creative, copy, audiences, dayparts, etc., to ensure optimization and growth that is both efficient and scalable.
Track key metrics that achieve business goals and manage/develop reporting dashboards.
Partner with our PPC specialist to conduct keyword research to improve upon our paid search strategy.
Stay informed on industry updates that impact ad performance, and emerging technologies for marketing expansion.
Collaborate with marketing operations to develop and optimize landing page experience for conversions - checkouts, sign-ups, engagement.
Minimum of 2 years experience as a digital marketer.
Experience in forex will be considered as an advantage.
Both analytical and imaginative, with the ability to understand performance results and distill results into a data-driven story that informs an ongoing strategy.
A self-starter who thrives in fast-paced environments and can roll up their sleeves to build and launch campaigns.
Experience developing reports and analyzing data using Supermetrics, Google Analytics, Google DataStudio, Facebook Ads Manager, Google Ads/Merchant Center, Amplitude, or other reporting platforms
Understanding of attribution modeling, cross-device targeting, and the deployment of funnel-based performance marketing.
Attractive remuneration package depending on qualifications and experience (salary range from 2500 - 3500 Euros gross monthly )
21 days annual leave
Active and business environment, with the ability for professional growth
Professional team and friendly atmosphere
Full health care after the end of the probationary period
4-day working week after the end of the probationary period
Participation in the employee's provident fund scheme upon completion of the probationary period
Please send your CV to StaffMatters at email@example.com and mention that you are applying for the vacancy of Digital Marketing Specialist/Manager with reference number 264.
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