Our client is a Cyprus-based Publishing House specializing in digital/audiobooks and they are currently looking to onboard a dynamic, self-motivated individual in the role of User Acquisition Manager.
Be a part of the team to develop new ways of distributing their audiobooks. The successful candidate will be responsible to drive profitable user acquisition on a global scale. You will be part of an ambitious and skilled team working closely with the creative team on the user acquisition strategy, ad creation processes.
Your responsibilities:
- Grow target audiences through organic and paid media channels
- Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
- Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
- Track and report on key metrics on a regular basis (ROI)
- Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
- Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
- Keep up with industry trends and new UA opportunities beyond existing channels
Your profile:
- You have 3+ years of experience managing paid UA campaigns for a mobile B2C application.
- Familiar with editing / creating banners, video ads, working with designers in the creation
- Experience in AppsFlyer is required.
- Key metrics analysis, including cohort analysis
- Key metrics analysis, including cohort analysis
- You are passionate, constantly curious, and a proactive marketeer
- Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
- You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
- You have a deep understanding and proven competencies especially in Facebook marketing and Google UAC. Additional platforms are a bonus
- You are an expert in Excel, Google Sheets and Dashboard tools and dealing with Big Data
- You are experienced with Adjust or any similar MMP tool
- You have a great attitude and value friendly, open and honest communication
- Be keen to learn and welcoming towards constructive feedback
- You are a real team player that can adapt easily to others
- You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
- You are highly proficient in spoken and written English with any additional languages beneficial
Salary and benefits
- Salary based on experience and open to negotiations (please confirm your salary expectations)
- The role can be fully remote or hybrid depending on the candidate's requirements
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of User Acquisition Manager with reference number 660.
Or you can apply directly through your candidate login by hitting the APPLY button.
