Our client an International Organisation partnering with governments and delivering reintegration and return-support services across multiple countries under government-funded programmes and are looking to recruit a Marketing Manager who will be working remotely out of Cyprus and assisting the teams and operations spanning Europe, Africa and Asia.
Role Summary
- This role will take ownership of the external marketing function for the organisation . It is responsible for designing and delivering a comprehensive external marketing and brand strategy that strengthens the company’s current market position and supports its expansion into new service areas.
- Key responsibilities include building brand awareness, increasing digital presence, ensuring our brand is consistently represented and positioned as a trusted partner in immigration and justice solutions.
Main Duties:
- Develop and Execute Marketing Strategy
- Define and maintain the organisations overarching external marketing and brand strategy
- Translate strategy into clear priorities spanning digital presence, sales enablement and bid support
- Set direction for campaigns, collateral and thought leadership aligned to growth objectives
- Review effectiveness and adjust focus over time
- Maintain governance, quality and brand consistency across all externally facing materials
- Own External Digital Presence
- Own and maintain the external website and all published external communications (content, accuracy, updates)
- Ensure services, credentials, case studies and impact statements are current and compelling
- Work with country teams to strengthen and align regional digital presence
- Ensure digital content supports sales, partner engagement and bid positioning
- Manage Social Media Presence
- Plan and manage credibility led social media activity aligned to the organisations external narrative
- Publish insight, impact stories, thought leadership and organisational updates
- Ensure tone, messaging and visual presentation meet market and public sector expectations
- Monitor usage and performance, driving increased reach and accessibility
- Sales Enablement, Bid and Proposal Support
- Own and maintain core sales collateral, including capability statements, service overviews and credentials packs
- Develop and curate presentation materials for customers, partners and stakeholders
- Support bids and proposals through provision of approved content, visuals and messaging (in collaboration with Bids and Ops teams)
- Ensure all externally used materials are current, compliant and consistently branded
- Act as the central authority for externally facing decks, templates and narrative content
- Safeguard External Narrative and Brand
- Ensure consistent external messaging across all channels and touchpoints
- Coordinate externally facing content originating from across the organisation
- Develop and maintain a structured, accessible external resource library, including:
- Case studies and impact stories
- Sales collateral and capability statements
- Presentations and bid materials
- Image library, graphics and visual assets for bids and documents
- Brand Ownership
- Definition and stewardship of the organisations overall brand strategy and market positioning
- Ownership of brand application across all external touchpoints (website, social media, collateral, bids, presentations)
- Setting, maintaining and enforcing brand guidelines for internal and external use
- Ensuring visual and narrative coherence across markets and service lines
Requirements:
Essential (these will be used to decide whether to shortlist)
Experience:
- Marketing within B2G (business-to-government) or service sectors
- Digital marketing, content creation, and brand strategy
- Undertaking market research and analysing data and
- Presenting information to a variety of audiences
Skills:
- Excellent ICT knowledge and experience of using all Microsoft Office packages
- Outstanding organisational and time management skills
- Excellent communication and stakeholder engagement skills
- Exceptional attention to detail
- Ability to manage multiple priorities and deliver under tight deadlines
Education:
- A degree in Marketing or a similar, related field or the equivalent years’ of experience
Desirable:
Skills
- Strong understanding of immigration, justice, or related industries.
Education
- Masters in Marketing or a similar, related field.
Salary & Benefits:
- 40,000 to 45,000 Euros gross annually based on experience
- 13th Salary
- Be part of a growing organisation shaping the future of immigration and justice services.
- Collaborative and mission-driven culture.
- Flexible working hours.
- Remote working model.
- 21 days of annual leave.
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Marketing Manager (Fully Remote) with reference number 4264.
Or you can apply directly through your candidate login by hitting the APPLY button.
