Our client is one of the oldest Family owned Hotel chains in Cyprus and Greece and they are looking to onboard an Group Marketing & Communications Manager for their existing team to be based in Limassol and the location will be at one of the Hotels.
Kindly note that preference will be given to candidates who have extensive experience within the tourism or hospitality sectors.
Role Objectives:
- The Group Marketing & Communication Manager will be responsible for overseeing all Marketing efforts of the Group such as advertising, communication, content, imagery, and all seasonal or daily activities, as well as work closely with the Head of Digital, for the digital Marketing strategy and execution.
- The Group Marketing & Communication Manager ensures that the Brands’ pillars (across all Brands) are communicated both internally and externally, as well as all Marketing “deliverables” are aligned in full of the Brand principles.
- It is the primary objective to build a sustainable Marketing Plan and Budget, with clear accountable targets and KPI’s. These shall be both offline and online (in collaboration with the Head of Digital).
- Finding ways to attract new sources or businesses, and then building loyalty, will also be part of the overall strategy.
Prime Responsibilities:
- Work closely with different business units within the company, leading the marketing team while supporting and coordinating internal departments such as (but not limited to), Brand management, Operations / F&B, Sales and Revenue, Sustainability and Quality.
- Work jointly with all the stakeholders, for the execution of the Brand strategy of the Group at all levels.
- Contribute to the marketing research to determine competitiveness, identify insights, and propose actions and assist in developing performance reports identify new opportunities and improvements, as required.
- Evaluate the impact of the branding strategy and is responsible for the effective response to the markets.
- Follow-up Marketing trends evaluation; existing & emerging opportunities.
- Be actively involved in the development of a creative briefs / guidelines / campaign / promotion objectives.
- Lead the communications on agreed business goals and create/implement the most effective communication strategy.
- Identification & selection of appropriate communication touchpoints.
- Setup and monitor budgets, in a professional manner
- Be responsible for planning and coordinate all Events and PR activities.
- Be responsible for all content; Copywrite, photography etc .
- Lead the market development activities and oversee the implementation of marketing initiatives directed towards achieving the goals (in resort and overseas level).
- Ensure that the department’s team is trained and developed, as to properly implement the brand communication.
- Build, present, and agree the marketing plans and budgets for the smooth operation of marketing campaigns, as part of the original Marketing Plan or on an ad-hoc level.
- Comply with budgetary guidelines, processing documents and maintaining assigned budget categories.
- Ensure that the website (together with the digital Marketing Manager), the promotional material, marketing campaign strategy are updated on a regular basis.
- Identify gaps and propose strategic plans on the effectiveness of marketing campaigns.
- Be willing to travel, as necessary to ensure that the job responsibilities are carried out effectively.
Qualifications:
- Degree holder in one of the following fields, Marketing, Business Administration or equivalent
- Experience: 5 years of relevant experience as a leading the Marketing division in a digital world and experience in building loyalty online in a competitive environment
- Proven experience in developing quality luxury/ lifestyle content, preferable with a tourism or hospitality background.
- Preferable with a tourism or hospitality background.
Remuneration:
- Competitive salary depending on Experience
- +full 13th salary at the end of each year
- + 20% 14th salary during Easter time (after the completion of 10 working months).
- + Provident Fund if you choose
- 20 working days annual leave.
Working hours:
- 5 Days a week (Monday – Friday)
- 20 working days per year
- Based on business’ needs (up to 7 working days a month)
- This will vary, for the beginning and per season
- 09:00-18:00 (1h lunch break)
- During that hour all staff can take lunch at the restaurant of the Hotel.
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Group Marketing & Communications Manager with reference number 3725.
Or you can apply directly through your candidate login by hitting the APPLY button.
