Our client, an international company in the eCommerce sector based in Barcelona, is looking to recruit a Digital Marketing Specialist who will be responsible for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximise revenues and drive traffic. They have offices in Europe (Spain, Cyprus, Georgia & the Ukraine), United States & Canada.
Responsibilities:
- Support marketing managers in managing integrated marketing campaigns across both offline and online tactics.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Brainstorm and develop ideas for creative marketing campaigns.
- Researching and analysing market trends, competitor offerings, product specifications, and target audience.
- Knowledge in key areas of marketing (social media, content marketing, email marketing, PPC and SEM).
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, PR, etc.)
- Working creatively alongside the team to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
- Identifying the appropriate media channels where each product or service's marketing materials can be delivered to the public.
- Enforcing brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
- Managing and supervising marketing projects and staff members throughout each project/ campaign from beginning to end.
- Research possible collaborations across all Marketing channels that are relevant to the brand and take action.
- Adjusting the marketing plan as needed in response to data tracking efforts.
- Report findings and results to upper management and stakeholders.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- (Near) Native English speaker
- Content/writing experience
- Knowledge of Media Channels and Marketing Strategy.
- Excellent organisational, prioritisation, and decision-making skills
- Strong analytical skills, Critical thinking.
- Good communication, interpersonal, and leadership skills.
- Proactive and able to manage multiple projects
- Knowledge of SEO
- Creative, Innovative, Independent
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Digital Marketing Specialist with reference number 536.
Or you can apply directly through your candidate login by hitting the APPLY button.